Colombo. Thuirsday 20th October 2017. Three giants – Lanka IOC (LIOC), Diesel & Motor Engineering PLC (DIMO) and Tata Motors India are proud to announce the launch of Tata motors Genuine Oil. The said oil is the highest performance new generation oil (CI4 Plus 15w40 along with other attributes) for Tata vehicles blended with high quality base oils and selective additives & most suitable oil for our valued customers at the competitive price.
Lanka IOC, a subsidiary of Indian Oil started its operation in 2002 in Sri Lanka. Lanka IOC markets Auto Fuel, Bunker fuel, Bitumen, Servo brand Lubricants and Petrochemicals. Lanka IOC is the largest listed energy company, ranked amongst the top 30 best companies by the Business Today group and always ranked top ten companies by LMD in Sri Lanka. Lanka IOC commissioned state of art Lube blending plant at Trincomalle in 2007. The blending plant became the first lubricant plant in Sri Lanka to obtain the prestigious ISO 9001-2015 from the SLSI which is expected to further enhance market acceptance of the wide range of products. Lanka IOC with 202 Modern Petrol Shed, 24 lube distributors and over 235 Servo Lube Shop, its lubricants have reached every nook and corner of the Island and achieved more than 20% market share within short span of time.
Diesel & Motor Engineering PLC (DIMO) is a public limited company which has a history of over 78 years in Sri Lanka. DIMO operates in business segments such as vehicle sales, vehicle after-sales services, construction and material handling equipment, marketing and distribution and electro-mechanical, bio-medical and marine engineering. DIMO represents over 80 world renowned brands such as Mercedes-Benz, TATA, Bosch, Komatsu, Siemens, Jeep, Bomag, Michelin, Osram, WD-40, Zeiss etc.
Founded by Jamsetji Tata in 1868, sustainability, the spirit of ‘giving back to society’; a core philosophy and good corporate citizenship are strongly embedded in the Tata Group’s DNA. Tata Motors is India’s largest automobile company and brings to the customer a proven legacy of thought leadership with respect to customer-centricity and technology. Tata Motors, India ventured into the international market starting with Sri Lanka by partnering with DIMO in 1961.
Managing Director of Lanka IOC PLC Shyam Bohra expressed his gratitude for participation in this historical moment of genuine oil launching and association with Tata Motors and DIMO. He also emphasised with TATA Motors, largest marketer in commercial vehicle; wide spread DIMO Service network & robust supply and distribution chain of Lanka IOC at high performance and cost effective pricing for Tata Motors Genuine Oil in new global container will benefit all our stake holders Dealer, Distributors and customers in every nook and corner of Sri Lanka. This launching will benefit all the three partners by creating competitive advantage and value creation for stakeholders.
“Tata is the No 1 Commercial Vehicle brand in Sri Lanka. We take great care to ensure that our Tata Commercial Vehicle customers enjoy the best after-sales care to promote the longevity of their vehicles. With our wide reach network we are in the best position to ensure that the entire island has all access to this superior quality product”, added Ranjith Pandithage, Chairman & Managing Director DIMO.
Commenting on the partnership, Ganesh Shetty Head, Head – Customer Care – Commercial Vehicle International Business – Tata Motors Limitedwent on to say, “We are delighted, the Tata clientele in Sri Lanka will be able to enjoy this superior product and reap the benefits it offers. It portrays our commitment to delivering better performance, distinct and indeed a differentiated value proposition to the Sri Lankan market.”
The collaboration of these three industrial giants ensures a superior quality product at most competitive price for their clientele. With the trust and reliability DIMO, Tata Motors and LIOC have gained over the past decades in the national and international markets, Tata Genuine Engine Oil customers are guaranteed of durable and efficient results for their vehicles.
This is a genuine engine oil specially designed for Tata Diesel Engines with IOC Technology and backed by DIMO trust and recommendation offers its users an increased mileage, higher engine lifetime, longer drain intervals, significantly reduced wear & tear at the point of ignition, effective cam/tappet and valve train wear protection with improved control of oil reduction and better emission control. It also gives an excellent all weather performance due to enhanced cold weather properties.
The new Tata Motors Genuine Oil will be available at DIMO’s island wide network which includes Tata Workshops, Service Dealer Network, Tata parts counters and the Tata parts dealer network. It will also be available in IOC’s fuel stations, Service stations, Lube shops and retail network covering over 1,500 points of sale in total initially.