Lanka IOC : Launch of Sales Promotion Campaign || Seasonal Bonanza by Lanka IOCNovember 6, 2019 3:23 pm Print this article
Lanka IOC in association with the Abans Group kickstarted a mega sales promotion campaign throughout Colombo and Gampaha in the Island Nation. It is always a great time for Lanka IOC to wish our valuable customer on this occasion of Christmas and New Year.
While interacting with august presence of media Mr Manoj Gupta, MD, Lanka IOC conveyed that parallel to the campaign, yet integral to it, is Lanka IOC’s commitment to citizen safety and driving/fueling ecosystems. Lanka IOC believes that responsibility also begins with the Corporate sector and is consequentially underscoring the need to evolve fueling, marketing and social behavior into an integrated “marketplace.” Safety, duties and responsibilities have to be factored into every aspect of this ecosystem.” He also added, ” we are heavily invested in Citizen and Driver safety and their well being is our reward.”
On the side-lines of the event, Lanka IOC and Abans Group CEO emphasized the importance of the tie-up and the takeaways of the offer which will last through December 31st. Abans is the exclusive distributors of Apple, Hyundai, LG, Oppo, Hero, Suzuki, Vespa in the islands.
Highlighting the key benefits and with this exclusive tie up with Lanka IOC Mr Darshana Munasinge CEO of the Abans Group stated, “Abans is happy to be partnered with Lanka IOC PLC for this unique Joint promotion that is carried out at 68 petrol sheds in Colombo and Gampaha areas.
Following are the some important feature of this campaign:
· 02 Bikes worth LKR 3,88,000 upwards.
· 12 LED TVs
· Total gifts worth 1 Million worth is being sponsored by Abans group
Minimum Purchase Value of Petrol/ XtraPremium by customer :
· For 2 Wheeler : LKR 200
· For 4 Wheeler : LKR 500
Following are the key features of the campaign :
Customers need to send a SMS as follows :
ABANS<space>Pump Unique ID<space>Cash Memo No to : 712338888
Customer are getting a reply SMS “Thank you for participating in Lanka IOC Aban campaign”. Your transaction id is xxx123. Please save this for future reference for draw.
Visit : liocabans.blogspot.com/ for details
· The scheme is being communicated to the customers through Hoardings, banners, standees, social media and leaflet distribution being done by Aban group. Such publicity costs are being undertaken by Aban Group only.
Role of dealers of Lanka IOC
· The dealers is participating by creating awareness of the scheme through the pump attendants and communicating the details to the customers visiting the outlets. No participation charges is taken from Dealers.
Team Lanka IOC is very much enthusiastic in conducting this campaign, which is certainly going to enhance our engagement with different stake holders.